Why Use Storytelling in Web Designing!
We connect with others through stories. Interesting tales and anecdotes help us remember and recall information and add meaning to life. Stories engage, educate and delight us, teach us something new and convince us to get involved in the story itself or chart one of our own.
Stories can be a powerful tool to get our message across to people. And as one of the best web designing companies in India, we incorporate the idea of using words, pictures and sounds to tell a story through websites. As the ecommerce website design and development company of choice for many national and global brands, here’s how we build compelling websites that narrate a captivating tale of their business.
TAKE THEM THROUGH A JOURNEY
The narration starts right from the home page. The moment a visitor lands at the home page, they should be introduced to the concept, the reason why they are here and what is in store for them as they scroll through.
Clothing and lifestyle brands Ray Ethnic and Nicobar do it very well with their visual-heavy ecommerce website design and development, which are an interplay of scenes which generate curiosity among the visitors and interactive buttons that take them to another page displaying their products.
INTRODUCE THE PROTAGONIST
In Bollywood movies, most whistles and claps are heard in the panoramic shot of the ‘hero’ of the story walking in. Similarly, once the storytelling has already gripped the visitor, introduce the protagonist here on the website. The protagonist here is the products, services and solutions on offer.
Tell the visitor the “why” about the hero of the story here. Just like how Rage Coffee talks about their coffee as the protagonist on the website through this module. Use facts and figures to drive home the point.
TELL ME WHY… YOU ARE AWESOME!
Our inner Backstreet Boys aside, once the protagonist of the story has been introduced, now it’s time to tell everyone why the hero is awesome. Even better, get other humans to do it. This is where the customer testimonials can be brought into picture. There are interesting ways to showcase the testimonials module on the website, but we decided to play it a little different on our website.
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