It’s 2023. Having A Business Website Is Non-Negotiable. Here’s Why
152 words on a plain white background, a heading tag, 20+ hyperlinking tags leading to a mesh of interlinked pages and no images.
Today, for a website development company in Ahmedabad, Athens or anywhere in between such a website is a no-no, but back in 1991, it wass all the rage as the world saw its first website ever!
So much so that within 3 decades, the internet is now host to over 202,900,724 active websites swaddling millions of data bytes structured much more effectively with thought-out UX and intuitively designed UI.
The exponential rise in the popularity of websites and subsequently website design and development companies are also because of the massive benefits a website brings to businesses.
From reaching the right, wide and new audience base to attaching a sense of credibility to the brand. No wonder, major brands consider their business websites as one of the most essential assets to their business.
And if you are still wondering, why to have a website, have all your answers here.
WHY YOUR BUSINESS NEEDS A WEBSITE: INSIGHTS FROM A WEBSITE DESIGN COMPANY
Digital presence and reach severely affect every business, in every industry all across the globe. Especially when there are over 5.16 billion internet users across the globe. Along with this following are the key motivators to have a website by a website design company:
· Increase visibility
· Boost credibility
· Elevate customer experience
· Control brand image and narrative
· Provide valuable user insights
Let’s explore every point in detail.
INCREASED VISIBILITY
As a website development company based in Ahmedabad, we are aware of how important reach is for leads and conversions.
With a website, your business is always a click away from the consumers in your targeted locations, 24 hours a day and 365 days a year. This elevated visibility means an “always on” leads-generating mechanism, which results in increased conversions, sales and higher ROI.
Flora Fountain Tip: Just having a website won’t do the magic. To increase visibility, your website must crawl up to the top of searched results (SERP). For this, you need to have a smart SEO strategy in place.
BOOSTED CREDIBILITY
Your consumer is expecting you to have a website, and in many ways, it can be one of the main factors of credibility against your brand’s competitors.
Testimonials, case studies, portfolios, showcasing previous clients and details as minute as the services provided can help develop transparency and trust with potential consumers.
In simpler words, having a website is having digital proof, a reflection of your experience, sincerity and expertise about the services you have to offer.
Since a large faction of users looks up the product and service before deciding to buy them, having a website that markets your business 24*7 is a no-brainer.
REFINED CUSTOMER EXPERIENCE
A well-developed and uniquely designed website can add that factor of delight, in return increasing consumer engagement. In terms of a website development company, it boils down to the website’s UI and UX.
