How to Reach 10k Followers in 100 Days: Social Media Marketing Case Study of a Jewellery Brand

“If all that glitters is not gold…then it is definitely diamonds!”

Says Vajra Jewels. Industry leaders in manufacturing and designing precious real and natural diamond jewellery, and also a client for whom we manage digital strategy and marketing in Ahmedabad, including their Instagram page. A page that we grew from 3k followers to 10k followers in 100 days!

But first things first…

WHY DO YOU NEED MORE FOLLOWERS?

With over approximately 800 million monthly active users, Instagram is among the top 5 social media platforms. Making it an absolute favourite of the best social media marketing companies worldwide. These active users have a vital role to play as followers and brand advocators. Followers can contribute to the success of a business by liking or reposting posts, sharing them in stories and even referring the posts to others via DMs.

From a digital marketing agency standpoint having more followers can have the following benefits:

Interest potential customers

Develop a rapport with existing and potential customers

Increase visibility

Lead to more interactions

Attract more followers

Promote your brand value faster

With this understanding of followers, before we dive into how the best social media marketing company in Ahmedabad grew Instagram followers for this account, let’s understand the client’s background.

Vajra began in 2003 as a B2B jewellery brand with an in-house designing and manufacturing unit with a penchant for creating unique and custom jewellery with real and natural diamonds. Long before onboarding a digital marketing agency for Instagram marketing.

After many years and many more business exhibitions across the nation the founders decided to extend their diamond jewellery business to the B2C market. They made their unique and custom designs available directly to retail customers.

To keep up with the changing times, they on-boarded the top digital marketing company in Ahmedabad, Flora Fountain as their “digital therapists”. In this role, we created a digital strategy and then executed this strategy as their branding agency, logo designers and website development company, while also managing their social media efforts.

And then through concentrated efforts of digital strategy, thoughtful promotions and engaging content, we were able to grow Vajra Jewels from 3K to 10K followers in less than 100 days Instagram. Here’s the science behind the magic.

OUR JOURNEY FROM 3K TO 10K FOLLOWERS WITHIN 100 DAYS

HYGIENE CHECK

Flora Fountain has been the digital marketing agency of Vajra Jewels since early 2019. The first thing we did was run a hygiene check on the brand’s digital presence. It started with branding.

LOGO REDESIGN

While the brand logo was created while the focus was on B2B sales, it did not matter what story it told as much. However, venturing into B2C sales meant having a brand logo that resonated with the target audience. So we decided to re-design the logo.

BRAND POSITIONING & BRAND STORY

At the same time, we realised that the brand had to have an interesting story to resonate with its audience, primarily women getting married and her family. And secondarily, women overall. So in addition to the focus on real and 100% natural diamonds, we came up with the concept of the Vajra Woman, who buys, chooses jewellery and wears jewellery with confidence and for herself.

SOCIAL MEDIA PRESENCE

Another finding was that the brand Vajra Jewels was present only on Facebook, as a profile and spoke in the language of diamond traders focusing on information updates about exhibitions or in terms of technical details. The desire for their beautiful product had to be created.

Since we found that a majority of their target audience was on Instagram and Facebook, we decided to create a Facebook and an Instagram profile, with a bio and logo befitting a luxury brand.

Continue reading How to Reach 10k Followers in 100 Days: Social Media Marketing Case Study of a Jewellery Brand